This short paper recaps the campaign background, rationale and execution for the women’s prevention campaign launched by GambleAware on the 31st January 2022. This paper will also introduce the campaign evaluation approach and some of the key findings from the evaluation to date
A Synthesis Report on the Bet Regret Safer Gambling Campaign, outlining how research was used to inform the development of the various stages of the campaign and ensure an evidence-based approach was applied throughout.
This report provides an overview of the key steps in the development and implementation of the Bet Regret campaign. The report was published on behalf of the Safer Gambling Campaign Board.
GambleAware launched a new campaign to raise awareness of the gambling harms women experience, how to spot the early warning signs of harmful gambling and signpost the steps they can take to keep their gambling under control.
GambleAware launched a men’s prevention campaign to coincide with the Football World Cup to offer football fans practical advice for how they can enjoy the tournament without experiencing ‘Bet Regret’.
"No one ever talks about losses. So, it's really hard to even know if someone's got a problem or not, because if you haven’t won for a while – you just won’t say anything...Hearing other people’s stories that are similar to mine kind of makes you think ‘Wait a minute’… you realise you’re not a million miles away from it."
"I try and set myself limits to keep it under control. You can sit there and say you’re in control – but sometimes you’re not. Having a spend calculator is really helpful….it visually shows how much you’re spending. You can’t ignore it."
"I never thought I had a problem. I didn't want to be seen like a gambler and addict. But they're all the things that I was...I think now knowing that I can pick up the phone to someone, or I could reach out to someone and get help straight away…it might have been easier."
"At first I wouldn’t say anything because actually... it's not really my place to say, it's not my money. Then I thought I could help him, but I realise now that's not the case and I should have looked after myself first… I still sometimes have to remember to do that."
"I never talked about anything. I wish I had, just saying stuff out loud makes such a difference… I went to group meetings and the more I spoke about my story, the more open I was. And the more I was getting asked questions and getting more involved. It was that that helped me in my recovery."